Who is

Heather?

Like you, I didn’t exactly choose digital marketing—it chose me. Buckle up, here’s my story...

As a kid...

I’ve always been independent—by choice and by circumstance. By the time I was 16, I’d already moved out, was holding down a job, and juggling responsibilities that would make some adults sweat. I wasn’t just bossy; I was a full-on force of nature. Life threw some challenges my way, but instead of breaking me, they sharpened my instincts and fired up my resolve. Sure, I was rebellious and intense, but that’s because I was already busy figuring out how to handle things my own way. People might have called me hard to handle, but I was just ahead of the curve—thinking two steps ahead, and handling adult-sized problems with a mix of grit and compassion. Those early days didn’t just teach me survival; they laid the groundwork for my entrepreneurial spirit, where the only rules I follow are the ones I set.

Then the entrepreneurship bug bit me...

I’ve always been a hustler—whether it was cleaning, organizing, or trading my skills for cash and goods. But my first real business idea hit when my youngest daughter’s eczema flared up. I whipped up some all-natural body butters that worked wonders and thought, “Why not help others and make a killing?”

But here’s the kicker: making the product was the easy part; getting it out there was a whole different ballgame. I poured time and money into it, but marketing? Total mystery. In the end, I realized I loved making the stuff, but as a business? Not so much. So, I kept it as a hobby and set my sights on something bigger and bolder.

Then I tried all the things that, well, didn't work...

I’ve always been up for a challenge, but let’s face it—not every idea is a winner. I tried my hand at everything from body butters to cooking up dinners to sell, even falling back on cleaning and babysitting. But no matter how hard I hustled, I was still stuck, anchored to one spot, and missing out on the life I really wanted.

So, I plunged headfirst into the world of online business ideas—FBA, print on demand, dropshipping. I was deep in the weeds, researching like it was my full-time job. But instead of striking gold, I found myself trapped in the never-ending cycle of “daydream scrolling,” wading through blogs and videos that left me more confused than inspired. Logistics? Nope. Dealing with shipping, storage, or someone else’s delays? Hard pass.

Eventually, it hit me—I was lost in this massive digital void, floating aimlessly without a clear direction. I knew my people were out there somewhere, but finding them felt like searching for a needle in a haystack. I wasn’t just hunting for a business; I was looking for something that fit the life I envisioned. But every dead-end just fueled my determination to crack the code and find what truly clicked.

Finally, I cracked the code!

I hit the jackpot when I stumbled into digital marketing and digital products. Finally, something that didn’t come with a side of logistical nightmares, didn’t drain my bank account before I even started, and didn’t have me waiting around on someone else’s clock. And the kicker? I could help a ton of people at once—talk about a win.

First, I liked the idea of creating journals, ebooks, templates, and planners. Exciting? Sure. But then came the reality check—how do I actually get these in front of people? That’s when I found the course that didn’t just teach me to create, but to market like a pro. Suddenly, everything I’d been missing fell into place.

But here’s the deal—finding the right tools was just step one. The real game-changer was ditching the endless scrolling and wishful thinking and finally taking action. And guess what? The moment I did, things started to click. Now, I’m on a mission to help others bring their passions to the digital space and find their people. The lesson? Dreams are nice, but it’s action that makes things happen. No more excuses—just results.

Today, my business is thriving and I help others just like you!

I’m not here to play small. I’ve put in the hours, cracked the code, and turned daydreams into action. The thrill I felt when everything finally clicked? That’s what I’m here to share with you. Digital Boss Toolbox isn’t just a name—it’s your gateway to turning “what if” into “hell yes.”

I’m passionate about turning your ideas into reality and giving you the tools and education you need to succeed. I want to replace despair with hope, confusion with clarity, and help you take control of your digital journey. Whether you’re starting from scratch or ready to scale up, I’m here to guide you with the same energy and determination that got me here.

Digital Boss Toolbox isn’t just about me; it’s about us. It’s a community where you’re not just a client—you’re a fellow boss on a mission. I’m here to help you carve out your own space in the digital world, armed with confidence, the right tools, and a community that’s got your back. Ready to make it happen? Let’s do this.

What Others Are Saying About Working With Me

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detailed, and highlight the

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Alex John Martin

Manager

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Alex John Martin

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